Media buying is simply purchasing advertising in a given media venue. However, doing this in a cost-efficient way that drives objectives and goals requires expertise in where and how to advertise, negotiating for space and pricing, and strong relationships with top media networks.
Weboganic can deliver precise media planning and buying services that match your needs, either on an a la carte or full-service basis. We negotiate online advertising banners and text for acquisition purposes as well as retargeting purposes.
Keys to our success as your Media Buying agency include:
Negotiate the best rates and schedules in each market taking into consideration market conditions, targeting goals, historical pricing, and competition
Implement, manage and maintain market buys and projects from beginning to end
Manage market budgets and reports
Promotion of marketing offers to new online publishers to meet Monthly revenue goals
Aggressively negotiate performance-based media buys with current and prospective media partners
Manage relationships and agreements with existing agencies, publishers and networks
Purchase and negotiate pricing per campaign across multiple publishers including CPM, CPC, and CPA
Find and develop new relationships with publishers and networks
Analyze, report, and make recommendations to contact and messaging strategy based on key performance indicators and best practices in the digital acquisition space